Key Findings from the National Investor Relations Institute 2008 Annual Report Survey

  • Average annual report budget was $156,000 while the mean budget was $97,500
  • Average cost per printed annual report was $6.62 while the mean cost per copy was $4.32. Smaller quantities increase unit costs.
  • Only 5% of companies shifted their budgets toward digital media
  • Only 3% of the companies did not print any annual report shareholder materials
  • Print annual report budgets decreased by an average of 8% primarily through smaller print quantities
  • 53% were 10-k wraps
  • 35% were traditional annual reports
  • 12% were summary annual reports
  • Retail voting with Notice and Access was 12.93% vs. without Notice and Access 19.71%